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上蔬永辉再发郑重声明:与永辉超市无任何关联,品牌独立运营_<br /> <b>Warning</b>: Use of undefined constant sitename - assumed 'sitename' (this will throw an Error in a future version of PHP) in <b>D:mlzgxwedatatmpdt_temptext1.php</b> on line <b>20</b><br /> 魅力城市资讯网
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上蔬永辉再发郑重声明:与永辉超市无任何关联,品牌独立运营

导读:两字之差,实则是毫无关联、各自独立的两个品牌。近日,上蔬永辉(山东)供应链管理有限公司再次发布郑重声明,明确自2021年10月商标转让完成后,“上蔬永辉”与“…

导读:两字之差,实则是毫无关联、各自独立的两个品牌。

近日,上蔬永辉(山东)供应链管理有限公司再次发布郑重声明,明确自2021年10月商标转让完成后,“上蔬永辉”与“永辉超市”在所有层面均无任何关联。

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据公开资料显示,2013年永辉超市股份有限公司与上海上蔬农副产品有限公司合资设立上海上蔬永辉生鲜食品有限公司,于2014年2月13日注册上蔬永辉商标,创立了上蔬永辉品牌。截止2018年9月,原合资公司共在上海开设28家门店,销售额过10亿元,覆盖上海12个区。2021年10月,原合资公司在法院监督下公开拍卖“上蔬永辉”等46件商标,由独立第三方竞得并完成国家知识产权局商标转让登记。

此后,第三方授权上蔬永辉(山东)供应链管理有限公司独家负责品牌全国运营、管理及发展。

在核心法律关系层面,上蔬永辉强调,自2021年10月起,其与永辉超市及其关联公司不存在任何股权、合作、授权或控制关系;品牌标识、视觉形象、门店设计等均存在显著差异,为完全独立的品牌实体。双方会员体系、储值卡、促销权益等互不通用,商品采购渠道、自有品牌、服务标准也各自独立运营,互不交叉。

截至2026年,上蔬永辉全国门店已超100家,开发超200支自有品牌商品。

上蔬永辉始终坚守“守护百姓健康,共创美好生活”使命,以“全球甄选,只为健康”“配料更干净,价格更亲民”为商品开发理念,在零售行业深深扎根,向阳发芽。

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